Project Overview

For the Paris 2024 Olympic Games: Brandie Wilkerson Tees & Limited Edition Sports Cards launch, I developed a complete ecommerce solution to sell exclusive tees and sports cards. I designed and launched a custom website offering a smooth, secure shopping experience.

The campaign increased brand visibility, positioning Brandie Wilkerson as a key figure in the Paris 2024 Olympics.

Scope of Work & Execution

I managed the entire execution of the project, from designing the tees and sports cards to building a custom Shopify site. The site featured secure payments, mobile optimization, and easy navigation. I also coordinated social media campaigns, influencer partnerships, pre-launch promotions, and product logistics to ensure a successful launch.

Target Audience & Key Features

I targeted sports fans, card collectors, and Brandie Wilkerson’s supporters. Key features included mobile optimization, secure payments, and product photos showcasing the designs. Social media campaigns and influencer collaborations drove awareness and sales.

Results & Impact

The launch generated over $21,000 CAD in sales in 10 days, with over 250 tees and 100+ sports cards sold. The site attracted more than 4,000 sessions and had a 3.55% conversion rate. Brandie’s tees were worn worldwide, boosting her visibility and expanding her fanbase.

Challenges & Solutions

The main challenges were tight deadlines, coordinating product designs, and finding a reliable manufacturer. I partnered with WearIcy, who helped meet high-volume requirements with quality products. Despite the challenges, I successfully launched the site, ensuring a seamless experience for customers and driving strong sales.

Customer Appreciation & Reviews